Thursday, 6 March 2014

Who would be the audience for your media product?

First of all here is a part of my treatment sheet, which I did before starting the magazine, describing the audience I'm aiming for:



So to sum up again, I am aiming for young boys and girls, 18+ but really the age may vary from 16 to probably 30. My readers are mainly students, they would live in University accommodations or renting a flat with friends, what means a lot of fun and parties, as well as studies and exploring new every day. This is why "Vox Populi" has a lot of dance, pop and even sometimes club music and artists. Also my magazine gives lists of festivals and events for young active people who are not too busy with full time job. However, my audience will also study a lot and begin their careers an hence a lot of information about music, artists, producers, news and technology etc. Even though the readers are young adults of both genders, there is no taboo language but it is quite chatty and sometimes slang what again suggests the young age of the readers. As it is said on my treatment sheet my audience is "confident and ambitious", full of energy, ideas and interest. 


This is my friend Yana.She is very active 18 years old girl who studies in uni at the moment. She always been very active, she loves dancing and mostly indie and electro-pop music, and she really loves dancing and always listens to music. She is very energetic and interested in fashion, and quite often is influenced by the looks of singers she likes. Yana also likes reading about different people in media, especially something new and unknown before. She fits in my target audience perfectly. 


This is another friend of mine, Alex(left) with his brother. Both of them are into DJing and go clubs a lot. They are 20 and 26 years old and even though they are not teenagers they would still fit into my audience as they are interested in new information, gadgets and events etc.






This is Marina and she loves traveling, is very active and loves live music. She is 17 years old but she is a perfect reader of the "Vox Populi" as she is interested in people who are usually not the faces we see on the screens but who are behind the camera or mixing deck. As most of the girls she is also interested in fashion and loves dance music. Often Marina and her friend come up with ideas for pictures so she might be interested in the photo shoot with the artist in the "Vox Populi".


This is Tolya and he is a student of 19 years old. He is a guy who often goes to the clubs and parties. However he also sings, but they are opera performances. He would be interested in events, news and also some fashion as he is quite a stylish guy. 

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