Thursday, 6 March 2014

What kind of media institution might distribute your media product and why?

Even though my magazine might look similar to already existing ones, I never really happen to see or hear about music magazine which will not just provide latest music information, but also aim to the people who want to work in this industry, so there might be a little gap in the market. After research and a lot of reading I stopped on the top companies on UK market - the IPC Media and Bauer Media. 
These are the "big sharks" of media industry and publishing on the UK' market and working with them means success and popularity of the magazine. 

This is what I found on the IPC webpage:







This little paragraph gives numbers and statistics which are pretty impressive, they really show to people how big they are and for a newly created magazine being published by the IPC Media is a very, very good start.












And this screen shot is from Bauer Media:


It also has a lot of numbers and names of their products, many of which are very well known and heard about all the time. 

I personally feel more sympathetic to the Bauer Media because of the "we connect people and communities" as this is what I wish my magazine would do. 




I think both companies would have interest in distributing "Vox Populi" because as been mentioned earlier it will close a small gap but also it is different to the pop gossip magazines or rock magazines with a lot of wild pictures. It is much more informative and allows to broaden the audience. 

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