The E.T.

I was thinking about the appropriate name for my student magazine, something that will be original and familiar to the reader at the same time. It has to represent the college and link to it but also be something that comes from outside the college. It also has to be eye catching and create certain thoughts and associations for each reader. 

Here is an advert which pushed my idea to further development:

This is a very original, eye catching, in a way funny and very smart way to grab people's attention. Even though it is absolutely irrelevant to the magazines, the idea of using something already so familiar to people and use it in a absolutely different way as it is used to be thought of. 

All this thinking led me to this - the Edmundian Times magazine, or simply the E.T.

Originally E.T. stands for the Extra-Terrestrial, a 1982 American science fiction film co-produced and directed by Steven Spielberg. Few years ago a popular American singer Katy Perry released a hit with the same name. So I thought, it will associate with either movie or song  depending on the age of readers, meaning that everyone will find reasons to read it. Also, this is a perfect abbreviation that has Edmundian name in it. 

So, let the E.T. production begin and soon you will see the first pages of it!